THE WORKBOOK DIARIES
Out of reach, high up on the top shelf of my camera equipment cupboard, gathering dust, are my shoot books. There are 61 of them in total; they consist of briefs, agency lay-outs, location polaroids and diaries dating back to the early 1970’s.
Having made some time to have a studio clear out I stumbled across these little gems one afternoon. I forgot all about my ascribed task, and for the next four or five hours I found myself tumbling down a rabbit hole, traveling further and further back through time.
The studio may remain ‘uncleared’ but I decided there and then, that it might be of interest to this digital world to assemble some of the analogue campaigns and projects I have worked on over the years and compile some of the stories behind each one…
These were the days when agencies and newspaper art departments ‘biked over’ their layouts - In the 1990’s Fax machines came along and enabled this information to be received by everyone concerned within minutes and at little cost, all hard to imagine in this digital age.
I am hoping to release a story’ a month which will include not only all the standard stuff - who and what it was for, any lay outs and briefs, how the finished article was shot, the camera equipment used, all the technical details and any awards connected to the campaign.
I have spoken to assistants, art directors model makers, location finders and producers all of whom helped create.
Here we tell some of the’ back of house’ story the snaps taken on set or location, any problems or disasters and how we overcame them, the fun we had..